What Makes a School Great an Example by

What Makes a School Great? Dynamic In todays clamorous world, where one sees a bigger number of prisons than schools being assembled, it is a higher priority than at any other time for instruction to take top need in the best possible improvement of youngsters into gainful, mindful grown-ups. In view of this, the thought of what makes a school incredible is significant. This paper will endeavor to address this inquiry, primarily from the perspective of an ongoing Newsweek magazine article. In summing up that article, the issue of what causes a school extraordinary will to be replied. Need exposition test on What Makes a School Great? subject? We will compose a custom exposition test explicitly for you Continue Diagram of the Article College Students Usually Tell Us: What amount do I need to pay somebody to compose my exposition in time? Proficient authors recommend: Ask Us To Write My Paper And Get Professional Help In the article entitled What Makes a School Great, Newsweek magazine as of late handled the topic of what makes schools extraordinary. From an expansive perspective, the Newsweek scholars, subsequent to talking understudies and teachers, arrived at the general resolution that the best thing that a school can do in accomplishing enormity, or, in other words that the school gives the best instructive experience to the understudy, is that the school doesn't take a one size fits all way to deal with understudies. Not all understudies can arrive at their maximum capacity under indistinguishable conditions (Newsweek, 2007). Subsequently, having the option to give the kind of individualized instructive experience that amplifies the advantages of the school for every understudy requires a wide scope of ways to deal with understudies. In the Newsweek article, those methodologies were determined as follows: Making of Good Citizens-Preparing the understudy to work successfully in the consistently changing world that they will look subsequent to finishing school needs to incorporate the instructing of good citizenship, an educational plans that has been disregarded in ongoing decades (Kantrowitz and Wingert, 2006). Giving the individual a feeling of commitment to be well behaved, gainful citizenry upgrades the individual and the networks where they live and work. Formation of Liberal Arts-The contribution of courses in writing, workmanship and music considers the understudy to create their brain, yet in addition the gifts that might be inactively inside them; giving somebody with melodic capacity, for instance, the chance to exceed expectations in music gives them an immense lift to their confidence and incentive as people. Sciences and the humanities are moreover significant in the best schools of the 21st century as a feature of balanced training. Groundwork for Work-While numerous understudies will go on to school or another type of advanced education following secondary school, it has become clear that numerous understudies from working families may need to look for all day business following secondary school. In this way, the best schools are shrewdly planning understudies for the working scene following secondary school through the contribution of school level courses, which additionally gives the open door for school destined understudies to be set up for the gauge of school coursework they are going to confront. Helping Boys and Girls Succeed Separately-By having some coursework where young men and young ladies are isolated, the instructive procedure isn't hindered by the genders attempting to dazzle each other or something of that nature. This division likewise advances all the more socially various training, by permitting society to be where sex contrasts were before (National Association of Multicultural Education, n.d.). Accentuate Science and Technology-The universe of today requests that understudies be knowledgeable in the mechanical and logical zones of order, in the event that they are to contend all around and arrive at their fullest potential, in whatever profession or instructive way they decide to take. Contact Everyone-Schools of yesterday picked uniquely to incorporate understudies of one racial or ethnic gathering, monetary level, and obviously, those with a criminal past were barred. Starting late, be that as it may, the schools that desire for significance have understood that by including understudies of various types into the school, their differing encounters, foundations, and aspirations could profit each understudy on the whole. Without barring anybody for reasons unknown, a school can incorporate assorted individuals who want to learn (National Association Of Multicultural Education, n.d.). End Greatness Revisited All things considered, the subject of what causes a school extraordinary to can be addressed precisely in the wake of taking a gander at the Newsweek article. By and large, schools become incredible by getting ready understudies for the future, including all understudies paying little heed to foundation, and remembering that young men and young ladies need various educational programs at times. Moreover, stressing science, innovation and aesthetic sciences, just as the necessities of common laborers understudies are crucial. At the point when these components are joined, a school would then be able to arrive at significance. References National Association of Multicultural Education. Recovered February 22, 2007, from National Association of Multicultural Education Tozer, Steven E; Violas, Paul C; Senese, Guy. School and Society: Historical and Contemporary Perspectives (fifth Ed). New York, McGraw-Hill. What Makes a School Great. Newsweek. Recovered February 22, 2007, from MSNBC Online

Analyzing Religions Essay Example | Topics and Well Written Essays - 500 words

Investigating Religions - Essay Example He enlisted individuals globally, and kicked the bucket in 1955. His significant other, Florence, dominated and forecasted the end time would happen April 23, 1959, yet it didn’t, and she left under pressure, after three years (Rifkind and Harper, December, 1994). Benjamin Roden dominated, asserting he was King David’s replacement. At the point when he lost control, because of a meth lab, sex entertainment, endeavored hatchet murder, detainment, a defiled body, jail departure, and passing, his significant other, Lois, dominated, and forecasted that God is additionally female (Rifkind and Harper, December, 1994). Jack of all trades Vernon Howell held onto control and changed his name to David Koresh, pronounced himself the Messiah, and started getting ready for the Apocalypse and Armageddon, which he instructed would occur at the Waco compound, very soon. Their essential scriptural content was the Bible, particularly the book of Revelations. In spite of the fact that they followed fundamental Seventh Day Adventist rehearses, he requested his adherents live commonly, obey him absolutely, direct serious physical discipline to kids (even newborn children), and he took youngster spouses and arranged his devotees to decipher the attack on the compound as the Battle of Armageddon and the Apocalypse (Rifkind and Harper, December, 1994). The 1993 government attack left 84 Branch Davidians dead, including Koresh (Sullivan, May, 1996). Koresh drank lager once in a while, however they didn't bolster substance use, following solid SDA dietary rules. Polygamy was accessible to Koresh, while abstinence was authorized for every single other man (Rifkind and Harper, December, 1994). The relationship toward society was one of relative disengagement. In spite of the fact that data was permitted in, very little was permitted out, with a severe â€Å"us† versus â€Å"them† attitude (Sullivan, May, 1996). In examination, the Native American Church Peyote Way is the most far reaching indigenous religion in America, rehearsed by in excess of 250,000 individuals among in excess of 50 clans. It draws on otherworldly practices in Northern Mexico, Plains Indian practices,

QuestBridge 2014 FAQ

QuestBridge 2014 FAQ This is a blog entry specifically for finalists in the QuestBridge National College Match. If you dont know what this is, dont worry! If you are a finalist congratulations! Were excited to have you applying to MIT through QuestBridge. Here are some FAQs that QuestBridge applicants often have at this stage: Q: I am taking my tests in November/December/January. Am I still eligible for the Match? A: If you have not completed all the testing requirements by the October test dates, you will not qualify for the Match. If you have not completed your testing by October, do not worry; you do not have to remove MIT from your rank list because if you do not match with any school on December 1st, we will simply email you instructions with how to roll over into our Early Action process. We will accept up to November test scores for Early Action, and up to January test scores for Regular Action. Q: If I will not have a full set of tests by the October testing date, what happens? Should I unrank MIT or withdraw my application? A: If your application is incomplete, we will not be able to match you. However, we would be able to consider you during Early Action (just a few weeks later) if your application is complete by then and you did not match. We can consider you for Regular Action as well, as long as your application is complete and you did not match to a binding school. If you take MIT off your rank list or withdraw your application, your application cannot be considered for Early Action. Q: Should I rush report my scores to get them to you in time? A: If you did not select your scores to be directly sent to MIT, and are worried they will not get here in time, we will accept an unofficial score report faxed or mailed in the meantime. You can mail it to MIT Undergraduate Admissions Processing Center, P.O. Box 404, Randolph, MA 02368. Make sure your full name and date of birth are included, as well as the word QuestBridge. Faxes can be sent to (617) 687-9184. Q: Where do I send my high school transcript or updates? A: You can mail it to MIT Undergraduate Admissions Processing Center, P.O. Box 404, Randolph, MA 02368. Make sure your full name and date of birth are included, as well as the word QuestBridge. Q: Can I add MIT supplements (portfolios, recommendations, etc.) to my QuestBridge application? A: Yes. Follow the MyMIT instructions for the supplementyoud like to add. Note your full name and QuestBridge on the cover sheet if you are mailing it in. Q: Where do I send my financial documents? A: Fax them to the MIT Financial Aid Office at 617-253-9859, or mail them to: MIT Student Financial Services, Attn: QuestBridge Coordinator, 77 Massachusetts Avenue, Room 11-320, Cambridge, MA 02139-4307. If you have questions about your financial documents, email sfs at mit dot edu. Q: How do I schedule an interview? A: You can find your interviewers information by logging in to your MyMIT account. If you have not yet contacted your interviewer, do note that the deadline for interviews has passed. However, you may still be able to do an interview. While we cannot guarantee that interviewers will be able to accommodate you, some will accept late interviews on a case-by-case basis. Completing an interview can be helpful for your application, especially if you intend to remain in the Early or Regular Action pool. Please be patient when trying to get in touch with them, as it may take them several days to respond to your request. If you have problems accessing your interviewers information, contact [emailprotected] for assistance. Q: Ive already done an interview, but the interview is not checked off on the MyMIT tracking system. What should I do? A: Log in to your MyMIT account and click on Online Application Tracking in the left sidebar. Scroll down to interview and fill out the Conducted Interview Form. This form tells us that you have conducted the interview and we know to expect a report from your interviewer. Q: Why hasnt my QuestBridge application shown up on my MyMIT tracking page? A: Colleges only just received your application. It will take approximately one week to process your application; your MyMIT tracking page should be updated by early next week. (You may see your tracking page show Part 1 and Part 2 as complete because your QuestBridge application is being used in place of the MIT application). Q: If Im not matched, can I still apply to MIT for Early and/or Regular Action? A: On December 1st, QuestBridge will announce the results of the National College Match. If you are not matched with any school, we will send you an email asking whether you would like to be considered for MITs Early Action and/or Regular Action processes (or neither). Please look out for this message and respond to it quickly, so we know what to do with your application. See the QuestBridge FAQ for more info. Q: Should I start filling out the MIT application? Ive started the MIT application, should I finish it? A: No. Finalists do not fill out the MIT app. Any questions not answered above? Ask below!

Products and service - Free Essay Example

Sample details Pages: 30 Words: 8973 Downloads: 10 Date added: 2017/06/26 Category Statistics Essay Did you like this example? INTRODUCTION: MEANING OF MARKETING ANDMARAKETINGMANAGEMENT: Marketing as a business function will change with the movement of products and service from the producer to the user. Ability to sell at a profit is the critical test. The marketing system that delivers out high standards of living consists of many large and small companies seeking success. Many factors contribute to making a company successful great strategy, dedicated employees, good information system and excellent implementation. Don’t waste time! Our writers will create an original "Products and service" essay for you Create order Many peoples minds are stereotyped fixed that large companies operating in highly developed economies use marketing involves with inside outside the Organization Swat Analysis. Any large small scale organization can build in. MARKETING: Marketing has often been described as the as of selling products. But people are surprised when they hear that the most important part of marketing is not selling! Selling is only the tip of the marketing iceberg. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value fro customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. MARKETING MANAGEMENT: Marketing is the process of planning and executing the conception, pricing promotion, and distribution on ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. From this prospect it consists of 5 steps, beginning with the market environment research. After fixing the targets and setting the strategies, they will be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. Marketing management design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. Definitions: Market: A market consists of all the potential customers sharing a particular need or want to might be willing and able to engage in exchange to satisfy that need or want. Marketing: The term Marketing has been defined in various ways by different marketing management experts. These definitions can be group in two major categories namely classical or old definitions and modern definitions. Marketing is the performance of business activities that directs the flow of goods and services from produces to consumers or users. AMERICAN MARKETING ASSOCIATION Marketing is social and managerial process by which individuals and group obtain what they need and what through creating, offering and exchanging the products of value with orders. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new Approaches Marketing Management Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of ideal goods and services to create exchanges that satisfy individual and organizational objectives. What is marketing channel and its work:- Most producers do not sell their products directly to the final users between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel (also called a Trade channel and Distribution channel). Marketing channel are sets interdependent organizations involved in the process of making a product or service available for use or consumption. Marketing channel decisions are among the most critical decisions. The companys prices depend on whether it uses mass merchandisers or high quality boutiques. The firms sales force and advertising decisions dependent on how much training and motivation dealers need. Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful; ultimately, it makes more sense to thinking of ways to benefit from creating customer value in the most effective way, subject to ethical and other constraints that one may have. The 2006 and 2007 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing a bit more concise. Note that the definitions make several points: A main objective of marketing is to create customer value. Marketing usually involves an exchange between buyers and sellers or between other parties. Marketing has an impact on the firm, its suppliers, its customers, and others affected by the firms choices. Marketing frequently involves enduring relationships between buyers, sellers, and other parties. Processes involved include creating, communicating, delivering, and exchanging offerings. Delivering customer value: The central idea behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs. Value can be created in a number of different ways. Some firms manufacture basic products (e.g., bricks) but provide relatively little value above that. Other firms make products whose tangible value is supplemented by services (e.g., a computer manufacturer provides a computer loaded with software and provides a warranty, technical support, and software updates). It is not necessary for a firm to physically handle a product to add value-e.g., online airline reservation systems add value by compiling information about available flight connections and fares, allowing the customer to buy a ticket, forwarding billing information to the airline, and forwarding reservation information to the customer. It should be noted that value must be examined from the point of view of the customer. Some customer segments value certain product attributes more than others. A very expensive product-relative to others in the category-may, in fact, represent great value to a particular customer segment because the benefits received are seen as even greater than the sacrifice made (usually in terms of money). Some segments have very unique and specific desires, and may value what-to some individuals-may seem a lower quality item-very highly. Some forms of customer value. The marketing process involves ways that value can be created for the customer. Form utility involves the idea that the product is made available to the consumer in some form that is more useful than any commodities that are used to create it. A customer buys a chair, for example, rather than the wood and other components used to create the chair. Thus, the customer benefits from the specialization that allows the manufacturer to more efficiently create a chair than the customer could do him or herself. Place utility refers to the idea that a product made available to the customer at a preferred location is worth more than one at the place of manufacture. It is much more convenient for the customer to be able to buy food items in a supermarket in his or her neighborhood than it is to pick up these from the farmer. Time utility involves the idea of having the product made available when needed by the customer. The customer may buy a turkey a few days before Thanksgiving without having to plan to have it available. Intermediaries take care of the logistics to have the turkeys-which are easily perishable and bulky to store in a freezer-available when customers demand them. Possession utility involves the idea that the consumer can go to one store and obtain a large assortment of goods from different manufacturers during one shopping occasion. Supermarkets combine food and other household items from a number of different suppliers in one place. Certain superstores such as the European hypermarkets and the Wal-Mart super centers combine even more items into one setting. Marketing Strategy: Once the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals. To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and The company has the resources and capabilities to compete for the segments business, can meet their needs better than the competition, and can do so profitably. In fact, a commonly cited definition of marketing is simply meeting needs profitably. Marketing environment: The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firms marketing decision-making or planning and is subject of the marketing research. A firms marketing environment consists of two main areas, which are: Macro environment: On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firms macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technologys impact on its society and the business processes within the society. Micro environment: A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firms micro environment typically spans: Customers/consumers, Employees, Suppliers, The Media. By contrast to the macro environment, an organization holds a greater degree of control over these factors. Elements of the environment: The marketing environment involves factors that, for the most part, are beyond the control of the company. Thus, the company must adapt to these factors. It is important to observe how the environment changes so that a firm can adapt its strategies appropriately. Consider these environmental forces: Competition: Competitors often creep in and threaten to take away markets from firms. For example, Japanese auto manufacturers became a serious threat to American car makers in the late 1970s and early 1980s. Similarly, the Lotus Corporation, maker of one of the first commercially successful spreadsheets, soon faced competition from other software firms. Note that while competition may be frustrating for the firm, it is good for consumers. (In fact, we will come back to this point when we consider the legal environment).Note that competition today is increasingly global in scope. It is important to recognize that competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Coca Cola and Pepsi, for example, compete for the cola drink market, and United and American Airlines compete for the passenger air transportation market. Firms also face less direct-but frequently very serious-competition at the product level. For example, cola drinks compete against bottled water. Products or services can serve as substitutes for each other even though they are very different in form. Teleconferencing facilities, for example, are very different from airline passenger transportation, but both can bring together people for a meeting. At the budget level, different products or services provide very different benefits, but buyers have to make choices as to what they will buy when they cannot afford-or are unwilling to spend on-both. For example, a family may decide between buying a new car or a high definition television set. The family may also have to choose between going on a foreign vacation or remodeling its kitchen. Firms, too, may have to make choices. The firm has the cash flow either to remodel its offices or install a more energy efficient climate control system; or the firm can choose either to invest in new product development or in a promotional campaign to increase awareness of its brand among consumers. Marketing mix: In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a Marketing Mix. Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing Mix contained 4 elements Product, price, place and promotion. Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. A number of modes of pricing techniques exist, which span: Elasticities (whether Price Elasticity of Demand, Cross Elasticity of Demand, or Income Elasticity of Demand) Market skimming pricing Market penetration pricing Placement: This refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Promotion: This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company. These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Definition of Feasibility Studies: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. Important of the feasibility: The information you gather and present in your feasibility study will help you; List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. Description of the Business: The product or services to be offered and how they will be delivered. Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Technical Feasibility: Details how you will deliver a product or service (i.e., materials, labor, transportation, where your business will be located, technology needed, etc.). Financial Feasibility: Projects how much start-up capital is needed, sources of capital, returns on investment, etc. Organizational Feasibility: Defines the legal and corporate structure of the business (may also include professional background information about the founders and what skills they can contribute to the business) Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Discusses how the business can succeed. Be honest in your assessment because investors wont just look at your conclusions they will also look at the data and will question your conclusions if they are unrealistic. Feasibility studies contain comprehensive, detailed information about your business structure, your products and services, the market, logistics of how you will actually deliver a product or service, the resources you need to make the business run efficiently, as well as other information about the business. Marketing Feasibility Study: The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections NEED FOR THE STUDY: To know about marketing feasibility. To know what are elements covered in marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED. To identify how marketing feasibility impacts on the success of company. The basic need for the study is to known the consumer demand, through customer competition in the market and other environment factor, to observe the market relative to infrastructure service allowance terms of credit distribution mechanism system. the base needs for the study is to know the company position, company profile and customer satisfaction towards suzlon infrastructure service limited. SCOPE OF THE STUDY: The study is mainly concentrates on wind turbine generators only. The present study has been taken to understand marketing feasibility towards wind turbine generators. The sample size was 50 customers only The study was undertaken only in Andhra Pradesh branches its scope of limited. The present study has been taken to understand the customer satisfaction towards suzlon infrastructure service limited in major places in Andhra Pradesh. OBJECTIVES OF THE STUDY: To know whether the companies have knowledge on renewable energy, are they knowing the benefits of wind turbine generator and to find there willingness to buy the product. To know the marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED To know the feasibility of selling wind turbine generator. To identify how the buyers response towards turbine generators in SUZLON INFRASTRUCTURE SERVICES LIMITED. To observe the advertising methods whether those are suitable to SUZLON INFRASTRUCTURE SERVICES LIMITED or not. To offer suggestions to the SUZLON INFRASTRUCTURE SERVICES LIMITED related to improve the marketing feasibility. METHODOLOGY: RESEARCH DESIGN: The research design is mainly exploratory in nature as it involves researching the demand potential for the existing product. METHOD OF DATA COLLECTION: PRIMARY DATA: The method for data collection was primarily by way of survey conducted in industries and big organization using an appropriate questionnaire. SECONDARY DATA: No secondary data is interpreted, since the survey its self enough to find the market potential. Since the product is not in the survey region and other region data will not suitable for a wind generator. SAMPLING METHODS: Sample size was required to be a size of 50 respondents in and around Hyderabad, Other districts of A.P. As the consumers were mainly industries and big organization consumers, method of convenient sampling was chosen. LIMITATIONS OF THE STUDY: The survey was conducted in and around of Hyderabad city and other states of A.P. Convenience sampling was used, which is non-probability sampling method Respondents were apprehensive and expressed reservation in giving information on the communication infrastructure and also on the future needs. Research was restricted to time limit. Time is the major constraints, which reduces the sample size. INDUSTRY PROFILE A wind turbine is a machine for converting the kinetic energy in wind into mechanical energy. It the mechanical energy is used directly by machinery, such as a pump or grinding stones, the machine is usually called a windmill. If the mechanical energy is then converted to electricity, the machine is called a wind generator. Wind machines were used for grinding grain in Persia as early as 200 B.C. This type of machine spread throughout the Islamic world and were introduced by Crusaders into Europe in the 13th century. By the 14th century Dutch windmills were in use to drain areas of the Rhine River delta. In Denmark by 1900 there were about 2500 windmills for mechanical loads such as pumps and mills, producing an estimated combined peak power of about 30 MW. The first windmill for electricity production was built in Denmark in 1890. and in 1908 there were 72 wind-driven electric generators from 5 kW. The largest machines were on 24 m towers with four-bladed 23m diameter rotors. By the 1930s windmills were mainly used to generate electricity on farms, mostly in the United States where distribution systems had not yet been installed. In this period, high tensile steel was cheap, and windmills were placed atop pre-fabricated open steel lattice towers. A forerunner of modern horizontal-axis wind generators was in service at Yalta, USSR in 1931. This was a 100 kW generator on a 30 m tower, connected to the local 6.3 kV distribution system. It was reported to have an annual load factor of 32 percent, not much different from current wind machines. In 1941 the worlds first megawatt-size wind turbine was connected to the local electrical distribution system on Grandpas Knob in Castleton, Vermont, USA. This 1.25 MW Smith-Putnam turbine operated for 1100 hours before a blade failed at a known weak point, which had not been reinforced due to war-time material shortages. In the 1940, the U.S. had a rural electrification project that killed the natural market for wind-generated power, since network power distribution provided a farm with more dependable usable energy for a given amount of capital investment. In the 1970s many people began to desire a self-style. Solar cells were too expensive for small-scale electrical generation, so practical people turned to windmills. At first they built ad-hoc designs using wood and automobile parts. Most people discovered that a reliable wind generator is a moderately complex engineering project, well beyond the ability of most romantics. Practical people began to search for and rebuild farm wind-generators from the 1930s. Jacobs wind generators were especially sought after. Later, in the 1980s, California provided tax rebates for ecologically harmless power. These rebates funded the first major use of wind power for utility electricity. These machines, gathered in large wind parks such as at Altamont pass would be considered small and un-economic by modern wind power development standard. In the 1990s, as aesthetics and durability became more important, turbines were placed a top steel or reinforced concrete towers. Small generators are connected to the tower on the ground, and then the tower is raised into position. Larger generators are hoisted into position atop the tower and there is a ladder or staircase inside the tower to allow technicians to reach and maintain the generator. Originally wind generators were built right next to where their power was needed. With the availability of long distance electric power transmission, wind generators are now often on wind farms in windy locations and huge ones are being built offshore, sometimes transmitting power back to land using high voltage submarine cable. Since wind turbines are a renewable means of generating electricity, they are being widely deployed, but their cost is often subsidized by taxpayers, either directly or through renewable energy credits. Much depends on the cost of alternative sources of electricity. Wind generator cost per unit. Power generation from wind has emerged as one of the most successful programmes in the renewable energy sector, and has started making meaningful contributions to the overall power requirements of some States. Energy is a major input for overall socio-economic development. Use of fossil fuels is expected to fuel the economic development process of a majority of the world population during the next two decades. However, at some time during the period 2020-2050, fossil fuels are likely to reach their maximum potential, and their price will become higher than other renewable energy options on account of increasingly constrained production and availability. Therefore, renewable are expected to play a key role in accelerating development and sustainable growth in the second half of the next century, accounting then to 50 to 60% of the total global energy supply. After the creation of a separate Ministry in 1992, special emphasis was given in the Eighth Plan to generation of grid quality power from renewable. The total installed capacity of power from renewables today stands at nearly 1350 MW with contribution from wind power of nearly 1000 MW. Wind power installations worldwide have crossed 8500 MW producing about 14 billion KWh of energy annually. A total capacity of about 5500 MW has been installed in Europe, 1700 MW in USA, and 992 MW in India. India is now the fourth largest wind power generator in the world after Germany, USA and Denmark. The State of the World 1998, a world-watch Institute Report on progress toward a sustainable society, released earlier this year, has noted that renewable energy production in the world is expanding rapidly. Wind generation is the fastest growing energy source in this decade and is expanding at 25% per year. The Report recognizes India as a new Wind Superpower. With declining trend of cost and increase in the scale of wind turbine manufacturing, wind promises to become a major power source globally in the first few decades of the new millennium. MNES (Ministry of Non-conventional Energy Sources) are implementing the worlds largest wind resource assessment programme, which forms the backbone of their wind exploitation efforts. Preliminary estimates indicate a potential of about 20,000 MW. Scientific surveys are being intensified to identify specific viable and potential sites. A recent study undertaken to re-assess the potential, places it at about 45,000 MW. Assuming a grid penetration of 20%, a technical potential of about 9,000 MW is already available for exploitation in the potential States. 160 sites have so far been identified in 13 States. Survey work is in progress in 24 States / UTs. The States of Rajasthan and West Bengal have also shown wind potential recently. Today, we have a wind power installed capacity of 992 MW in the country, out of which about 940 MW is accounted for by commercial installations. About 3.5 billion units of electricity have been fed to the grid so far. A good local production base for wind turbines now exists in the country, with 15 manufacturing companies active in this sector. Today, the capital cost of wind power projects range Rs. 6.5 crores per MW on turnkey basis .The government has introduced a package of incentives which includes tax concessions such as 100% accelerated depreciation, tax holidays for power generation projects, soft loans, customs and excise duty reliefs, liberalized foreign investment procedures, etc. IREDA is playing a significant role in promoting Renewable Energy Projects, in general and Wind Energy Projects in particular Process COMPANY PROFILE Suzlon Energy is Asias fully integrated wind power generator company and ranks amongst the top ten in the world. Suzlon integrates consultancy, design, manufacturing, operation and maintenance services to provide customers with total wind power solutions. Suzlon has a subsidiary in Germany for technology development, an RD facility in the Netherlands for rotor blade molding and tooling, and Wind Turbine and rotor blade manufacturing facilities in India. Suzlon Energy also has the distinction of introducing the concept of large wing parks in Asia and has gone on to build some of the largest wind parks in Asia including the worlds largest wind park of its kind. MISSION: Be amongst the top five wind power companies in the world by leveraging technological leadership and commercial acumen to exceed customer expectations. Suzlon Wind Park is innovative concept that develops a wind-farm with all necessary infrastructure, including land, civil work electrical work, wind Turbines, transmission lines, approach roads, etc. coupled with financial assistance for the third part/parties. VISION: To be a technology leader in the wind industry To be among the top three wind energy companies in the world To be the most respected brand To be the best team and place to work To be the fastest growing and most profitable business The work culture at Suzlon hinges on the three pillars of corporate values, brand core and philosophy of global assimilation. Agility, creativity, adding value, commitment and integrity are the base values of Suzlons work culture. Inducting people into Suzlons brand core of sustainable development is a process that involves imbibing these values and blending the best qualities of the individual with those of the organization. Suzlons 14,000 employees have helped raise the performance bar in professionalism, opportunity, responsibility, belongingness and accomplishment. With our vision cast high and focus on our people, we offer a truly global exposure with more than 1000 clients worldwide and projects from The Americas to Asia, Europe to Asia Pacific. Suzlon has leveraged the rich operational experience of the worlds finest wind power technology to industriously harness an individual towards a powerful greener tomorrow. CORPORATE PHILOSOPHY: Be creative enough to live with changes that time brings. Come to terms with dynamic market realities. To pioneer markets where none exist. To sustain calculated risks To integrate the company and its people into wholesomeness and to be competitive enough to bridge the past, present and future with a common thread. Focus to continuously increase efficiency and reliability of our Wind Turbines. Build life-long relationship with customers. Exceed the quality, safety and environmental standards of the industry. Work towards total customer satisfaction. Build partnership with all stakeholders: employees, customers, vendors, service providers, local communities and Governments. Conduct business with the highest standards of ethics. THE BUSINESS: DENMARK Suzlons new international business headquarters in Denmark, where the subsidiaries in the US, Australia ,China and Europe will benefit from extensive management experience complemented by competences in specific wind engineering disciplines, project execution, operations, service and maintenance and financial engineering. GERMANY Suzlon Energy GmbH carries out research and development with its focus on innovation, to design world class wind turbines. The designing teams prime objective is to provide technological leadership to Suzlon in collaboration with our manufacturing, installation and maintenance teams around the world. NETHERLAND Suzlons RD centre in the Netherlands is responsible for design and development of rotor blades. CHINA To leverage maximum advantage from Chinas expanding markets, Suzlon has its presence in Beijing-its headquarters for Chinese operations. INDIA Suzlon has a large presence in India and has been the undisputed market leader in the worlds fifth largest market, for past eight years in row. India is the largest market in Asia; it is also where the Suzlon groups head quarters are located. Suzlon has manufacturing facilities, state-of-the-art RD centers and training campuses in India. Manufacturing facilities in pondicherry, India. AUSTRALIA Suzlons office in Melbourne is responsible for sales, marketing, project implementation and service support for the emerging Asia pacific Market. RESEARCH AND DEVELOPMENT: Suzlon has world-class design and RD teams and state-of-art facilities in Germany, Netherlands and India. Comprising some of the worlds most renowned wind energy experts, our RD team combines global experience of varied wind regimes with in-depth knowledge of available turbine technologies. QUALITY: At Suzlon we are committed to quality be it person, process or product. The philosophy of Total Quality Management (TQM) is a fundamental goal of all processes, procedures and deliverables at Suzlon, enabling us to build world-class products that exceed customer expectations at every level. The number of repeat orders and the long-term customer relationships enjoyed by Suzlon demonstrate the success of this philosophy. The Suzlon Quality Management system is constantly reviewed by both internal and external audit to ensure ongoing adherence to the highest international standards of quality control and assurance. The quality systems are certified as compliant with the requirements of ISO 9001 (2000) by Dot Norse Verities (DNV), one of the leading global registrars of Quality Management systems. Suzlon Quality Policy : Suzlon has emerged as the 5th largest wind energy company in the world and the largest in India because of its dedication towards advanced technology, research and development and most importantly its consistent quality. You can download Suzlons quality policy by clicking on the link below. At Suzlon, we relentlessly pursue superior quality. Quality, Environment and Safety (QES) management systems dont just help us comply with environment, occupational health and safety norms they are the foundation of our business. Timely and frequent auditing of our QES systems and vendors ensures that quality remains paramount at all times. Our design, manufacture, operations and maintenance services have been certified as ISO 9001:2000 by Det Norse Veritas. Our wind turbine generator (WTG) models are accredited with type certification by Germanischer Lloyd or CWET. Product Portfolio: S88-2.1 MW, S82-1.5 MW, S66-1.25 MW, S64-1.25 MW, S52-600 kW Market Share: 9% of the world wind energy market, 5th largest wind power supplier* Employees : 14000+ [23 nationalities] Listing: BSE and NSE (India), part of SP CNX Nifty Index Suzlon operates across the wind energy supply chain, manufacturing Wind Turbine Generators and its components. Suzlon also has the experience and expertise to undertake services for wind farm projects across the globe. Founded : 1995 Headquarters : Pune, India Presence : 21 countries: Australia, Belgium, Brazil, Canada, China, Denmark, Germany, Greece, India, Italy, New Zealand, Nicaragua, Portugal, Romania, Spain, Sri Lanka, The Netherlands, Turkey, Ukraine, UK, USA Manufacturing Areas: India: Maharashtra, Pondicherry, Gujarat, Daman, Padubidri, China: Tianjin, North America: Pipestone, Minnesota RD Denmark, Germany, India, The Netherlands SAFETY: At Suzlon the commitment to safety must extend not only to the employees, but also to all people who interact with them at any point of their value chain. Our commitment to safety extends beyond process and product, and branches out into education and awareness. A unique help desk called [emailprotected]/* */ has been started as a communication channel for anyone who wishes to contribute in the journey of excellence in Quality Environment Safety. Apart from the world-class Suzlon Wind Turbines, the wind park package comprises of a service. They include: Site selection. Micro-siting. Site infrastructure development. Installation of Wind Turbine Generator. Power evacuation facilities. Interfacing with state grid 24-hour services at site. Liaison with the Government Departments and Agencies. Financial arrangements. MARKET POSITION WORLDWIDE: Commitment to the cause and superior performance of its Wind Turbines based on strong RD focus has RESULTED IN Suzlon reaching the top few in the wind energy markets world over, in a very short period of time.Today, Suzlon ranks amongst the top five in the world. Suzlon has to its credit the development of the worlds largest and one of its kind wind parks of 250 MW capacities. MARKET POSITION IN ASIA: Suzlon is the leader in Wind Energy in Asia since the inception of the operations maintained our market leadership in India and to day is the largest wind power company in Asia. Suzlon has acquired 40% of market share in Andhra Pradesh MARKET POSITION IN A.P: ACHIEVEMENTS: Suzlon has recently acquired RE POWER German based company and it is third in position on the world map in regard to wind power installations. MEGA WATT WIND PARKS: The Kavdya Dongar Wind Park lies approximately 24 km southwest of Ahmednagar and 100 km northeast of Pune. It comprises of a group of five hills with maximum elevations of approximately 960 m. The site rises approximately 150 m above the surrounding relief of the undulating Western Ghats and is the highest terrain for several kilometers in all directions. The site has a mean annual wind speed of 22.08 kmph at 30 m height. ASIAS LARGEST WIND PARK:201 MW The Vankusawade Wind Park is located on a high mountain plateau at 1150 m amsl, running north to south above the Koyna Reservoir in the Satara district of Maharashtra state. It is approximately 40 km from the town of satara (200 km south-southeast of Mumbai), and approximately 80 km from Indias west coast. The site has a mean annual wind speed of 5.89 m/s. SERVICE: Service at suzlon doesnt end with providing with smooth machine operation. Our understanding of service is to help our customers optimize and improve the operational reliability and efficiency of the wind turbines over their entire lifetime. Suzlon offers a comprehensive range of value-added services and solutions. Suzlon ensures permanent energy yield optimization in accordance to the onsite climate and grid conditions. Suzlon provides round-the-clock Operation and Maintenance support, assisted by a team of experienced engineers and equipped with critical equipment and spare parts. They will ensure that the wind turbines installed are well taken care of, minimizing downtime and maximizing machine availability. OTHER MAJOR PLAYERS: VESTAS RRB. BONUS GAMESA NORDEX ENERCON LTD. GE WIND ENERGY. SHRIRAM EPC LTD. PIONEER ASIA WIND TURBINES. ELECON ENGINEERING COMPANY LTD. Research Development: WORLD CLASS RESEARCH DEVELOPMENT At Suzlon we strive to leverage the best technology to create products that deliver high performance and reliability in the toughest and the most diverse operating environments. With world-class design and RD teams, and state-of-the-art facilities in Belgium, Germany, India and the Netherlands, our RD team is a potent combination of global experience of varied wind regimes and geographies and an in-depth expertise of leading edge wind turbine technologies. Technology is the key enabler for a company to be a market leader. Suzlons sophisticated RD capabilities in the wind energy space have led to the development of a comprehensive product portfolio, ranging from 600 kW to 2.1 MW wind turbines. Though the dynamic increase in wind turbines ratings has slowed since 2006 wind turbine technology as such continues to be a dynamic field of research with the focus more on reliability, ease of operation and loads reduction which will enable weight and cost reductions of wind turbines.There is a strong focus on increasing the energy yield of wind turbines at a given rating by improving aerodynamics and applying larger rotors. The 500-strong Technology Group, led from its RD Headquarters in Hamburg, derives its technological success from a close collaboration between the development teams in Germany, Netherlands, Denmark and India, key technological partners such as Hansen Transmission and research centres experienced in Wind energy such as RisÃÆ'Â ¸ in Denmark, ECN and TU Delft in the Netherlands and Fraunhofer. Product Development Supply: GROWTH STATISTICS To outline our consolidated performance as a group for the first 9 months of the financial year 2008-2009, our revenue grew from 8,756 crores rupees to 17,277 crores of rupees, a growth of 97%.Our approach to technology is one of constant research, development and innovation. To create products that deliver high performance and reliability in varied operating environments, we employ the best in every field of development in the wind energy industry. With world-class design, RD teams, and state-of-the-art facilities in Belgium, Germany, India and The Netherlands, our RD team is a combination of the finest of global experience and in-depth expertise. Suzlon, in joint venture partnership with REpower, has established the Renewable Energy Technology Center in Hamburg, and has acquired Hansen Transmissions International NV, Belgium to manufacture gearboxes Project Services: WIND ENERGY SOLUTIONS PROVIDER Suzlon is an integrated wind energy solutions provider. It offers the entire gamut of solutions starting from wind resource mapping, land acquisition, technology development, turbine manufacturing, EPC projects and completing the chain with operations maintenance services. Suzlon focuses on providing a complete range of efficient, cost effective wind energy solutions. Using the support and talent of our multi-cultural, multi-ethnic global workforce, we have successfully constructed and managed customized wind farms in varied geographic areas and climatic conditions. Awarding Authority Details: 2009-10 Tulsi Tanti awarded Champion of the Earth Mr. Tulsi Tanti was honored with Champion of the Earth title for Entrepreneurial Vision by the United Nations Environment Program Tulsi Tanti awarded Global Indian Award the Canada India Foundation for global entrepreneural vision had awarded Mr. Tulsi Tanti with the Global Indian Award Awarding Authority Details: 2008-09 Operational Excellence Suzlon Energy Limit declared is one of the winners of Indias first Infrastructure awards KPMG- Infrastructure Today Awards 2008. Suzlon bagged the The Most Admired Company Power ( Non conventional) award under the Infrastructure Developers Category. The awards have been instituted by KPMG and ASAPP Media Group to recognize and felicitate exceptional work done in the Indian Infrastructure industry. National operations Suzlon Energy Ltd bags the first prize for Best Manufacturer (2006-2008) and the second prize for the Best ServiceProvider among Manufacturers (2006-2008). The awards were presented under the aegis of Wind India 2008 awards and are awarded to stalwarts in the Indian Wind Energy industry for their efforts in shaping a Greener India. Suzlon bags Golden Peacock National Training Award 2008. The award function was held at the 9th International Conference on Corporate Governance at London and the award was given through the hands of Dr Ola Ullsten, former PM of Sweden. CUSTOMER SATISFACTION SOME THEORETICAL ISSUES: The wants of products and services produced in a country make our economy strong. Almost all the products which are available to customers have a number of alternative suppliers, that is substitute products are available to customers who make a decision to buy products. Therefore seller most of his time seeks customers and tries to please them. More(or)less , after the second world war, the sellers makers have disappeared and buyer markets have come up .It means the manufacturers attention has switched over from the products to the customer and specially concentrated on the customer satisfaction .The manufactures possess no control over the customer. A modern marketer first tries to understand the customers and the response then he studies the basic characteristics of the satisfaction. It can be said that customer is the center around which the whole marketing system revolves. The selection or choice of product (or) Services by customers greatly determines the fate of the products. As such the company must known the customer more and in order to manufacture the product. Which give them satisfaction, in the way the customer need the marketing programme , neglecting the customer satisfaction ,one will naturally invite future .A care ful study of customer satisfaction will facilitate the marketer in determining the size , Style, coverage.brandetc. CUSTOMER SUPPORT: Today many companies are moving beyond the marketing concept to the customer concept, where as companies practicing the marketing concept work at the level of customer segments, a growing number of todays compines are now shapping offers, services and message to individual customers part transation ,demographics. Psychographics and media and distribution preference. The ability of a company to deal with customer at a time has become practical as result of advances in factory customization computers, the internet and database marketing software. Yet the practicing of a one-to-one marketing is not for every. Company. To understand why customer satisfaction is the most potent factor in sales marketing (provided distribution and other matters are attended to a liquate it), is necessary to recognize, first that customer fiends are commonly in the same social, income, vocational interest and are age group. A managing director who is instrumental is having a computer installed in his office has, as friends, other managing directors. Some of whom may be interested in his opinion of the computers as an office aid. CUSTOMER NEEDS AND WANTS Needs are the basic forces that drive customer to take action and engage in exchanges. An unsatisfied need is a gap between a persons action and desired states on some Physical (or) psychological dimension. We all have basic physical needs critical to our survival, such as food, drink, warmth, shelter and sleep. We also have social and emotional needs critical to our psychological well being such as security, belonging, love, esteem and self-fulfillment. Those needs that motivate the consumption behavior of Individuals then are few and basic. Organization also must satisfy needs to assure their survival and well-being. Shaped by the organizations strategic objectives, these needs relate to the resource inputs, capital equipment and services necessary to meet those objectives. Wants reflects a persons desires or preferences for specific ways of satisfying a basic need. Thus a person wants a particular products, brand or services to satisfy a need. A person is thirsty and wants a coke. A person as tired and wants a vocation in Florida. Different people then may have very different wants to satisfy the same need. Every one needs to keep warm on cold winter nights, for instance. But some people want electric Blankets while others prefer old fashioned down comforters. This distinction between needs and wants helps put into perspective the charge that Market creates needs Marketers make people want things dont need. CUSTOMER SATISFACTION STUIDIES A multi product firm may need customer satisfaction measures for each of its different products even it they are sold to the same customer. This would be the case if the choice criteria varied substantially between products. Especially in terms of expectations regarding service delivery repairs and availability of spar parts. Also we should not that a firm needs to develop its own satisfaction measures with its various Intermediaries and major suppliers (advertising agencies) Developing a meaningful measure of customer satisfaction requires the merging of two kinds of measures. Expectation Measures Performance Measures The expectation measure has to do with an understanding of the criteria used by customer to evaluate the quality of the firms relation ship with them. Knowing the product/service attributes that constitute the customers choice criteria used by customers to evaluate the quality of the firms relation ship with them. Knowing the product/services attribute that constitutes the customers choice criteria as well as the Relative importance of each should facilitate this task. The performance measures, is concerned with how well the form is meeting the customers expectation on an individual attribute as well as an over all basis. Thus, with the choice criteria of a cruise lines target market included such attributes as food, exercise facilities and entertainment then a performance measures would be developed for each. EXPECTATION MEASURES In most cases the individuals attributes on which satisfaction expectations are based multidimenonal. Thus it is necessary of obtain a measure for each dimension and then weigh the result by their relative importance to get an overall measure. Unless this is done, it is impossible to understand and the nature and scope of a consumers expectancy rating and take corrective action. This is certainly the case with the cruise line attributes cited above food (selection/type/size of portion).Exercise facilities (avilibity /hours Open / type equipment presence of instructors) and entertainment. PERFOMANCE MEASURES These are measures of how well the company has met the customers expectation on a given attribute of course overall performance measures are meaningless unless they are compared with the appropriate customers expectation measure the result can be negative, when performance is less than expected satisfactory when it is at least as good as expected and positive when performance is better than expected. Performance measures come in a variety of forms. The two most common are absolute measures and scaled measures as discussed earlier in connection with exception measures. Some company has factual data about its performance on a given variable it needs a customer rating since in the final analysis this is the once that matter. Where the perceived performance rating less than the factual performance (or) is considered unreasonable the firm should make every effort to the customers perception of the Situation. Customer value and satisfaction: Peter ducker observed that a companys first task is to create customer. How ever customers face a vast array of product and brand choice, price and suppliers. How do the make their choices? We believe that customers estimate which offer will deliver the most value. Customers are value maximizes with in bound of search costs and limited knowledge, mobility and income. They form an expectation of value, and act on it. Weather (or) not offer lives up to the value expectation affects both satisfaction repurchase probability. Attracting customers: Todays customers are becoming harder to please. They are smarter, more prices conscious, many more competitors approach more demand, less forgiving and them with equal better offers. The challenge, according to Jeffery Gilmore is not to produce satisfied customers, several competitors can do this. The challenge is to produce Delighted loyal customers. Companies seeking to expand their profits and sales have to spend considerable time and resources searching for new customers. To generate leads, the company develops ads and places them in media that will reach new prospect , its sends direct mail and make phone call to possible new prospects; its sales people participate in trade shows where there might find new leads; and so on. All this actives producer a list of suspect. The next task is to identify which suspect are really good prospect interviewing them, checking on their financial standing and so on. Then it is time to send Our sales people the customer centered firm seeks to create high. ANALYSIS AND INTERPRETATION The Study was conducted in the following segment of A.P. Industry to find out the interested of the customers to invest in wind power generation business. Majority of the customers met were from Hyderabad as most of the corporate offices of various factories are located in Hyderabad. The focused segments are cement, pharma, chemical, metal, telecom, construction, electronics, food beverages, plastic, paper industries. Customer satisfaction that is not main goal if the company increases customer satisfaction by loweing its price as increasing its services, the present may be lower. FINDINGS 97% of respondents are aware of renewable energy. It was clearly found out that the industries and business organization are aware of renewable energy 100% Respondents are aware of wind energy. 70% Respondents are aware of benefits offered by WTG. 40% Respondents have the tax benefit. 76% Respondents have their turnover which is more than 50 crores. 60% Respondents have their PAT i.e., between 1-10 crores. 1 Rank is given to Wind Energy by the 56% respondents. From renewable energy 50% Respondents are interested to invest in wind energy. 50% Respondents are interested to invest in wind energy. 64% Respondents focused on depreciation benefit. 30% Respondents are not going for investments because they are already enjoying the depreciation benefit. 30% Respondents are not satisfied with the tariff rate per unit. 30%Respondents does not want to invest because non favourable A.P.E.B.policy. 50%Respondents want the A.P.E.B.policy to be changed. Because it is not favourable in captive consumption. 64% Respondents agreed that project is viable. SUGGESTIONS After the tabulations, data analysis, percentage analysis, graphical presentations and respective interpretations derived from the analysis, certain recommendations as to : Industries and business organizations aware of wind energy but not that much aware of benefits Industries and business organizations interested to invest in wind energy at a lesser price affordable. A.P.E.B.Policy is not favourable for captive consumptions and the tariff rate per unit is less compare to other states, the A.P.Policy has to be modified to encourage attract more private sectors. Depreciation benefit has to be increased, because the project cost is high. CONCLUSION From the survey of 50 customer of SUZLON Infrastructure Service Limited, HYD. I conclude that SUZLON Products maintaining good quality and moderate price and good margin to its customers. T.V Advertisement and customers are suggested that new schemes will improve the sale these are measures the company should be taken to enhance customer satisfaction. BIBLOGRAPHY O.R. Krishna swami, Methodology of Research in Social Science, Himalaya publishing House, Second Revised Edition (2005) S.P. Gupta, Statistical methods, Sultan Chand Sons, 34th Edition, 2005. Philip Kotler, Marketing Management Pearson Education, 12th Edition (2006) www.americanwindenergy.org/default.htm www.cwet.in.ni.in/ www.indianwindpower.com/ https://mnes.nic.in/ www.cercind.org/ www.cercind.org/ JOURNALS Business world Advertising of marketing News papers

The Real Estate And Mortgage Meltdown Essay - 1233 Words

In the history of our countries development we’re shown that the greatest successors in the money making big businesses had come from the industrialization era. The only way to secure the top, we have come to see by history, is in your ability to push and press. Several years ago, the real estate and mortgage meltdown had a crushing impact on the United States economy that also negatively affected countless families nationwide. Today, the situation has significantly improved, with ‘boomerang buyers recovering and getting back into the market. Looking back, what lessons did we learn from the collapse, what is/are the silver lining(s) and how are real estate buyers today benefiting from those past mistakes? What’s another plan, if it’s not inevitable, that secures the national economy with homes? Social Darwinism is the answer. John D. Rockefeller, born in 1839, started from Gold but made his fortune in the oil industry. 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Cultural Analysis of India Free Essays

India’s ancient civilization reveals marvelous facts about its heritage. It indicates as to how kingdoms ruled and how people went about life in a logical way. Dance and rituals were always a part of Indian culture and this was the chief mode of entertainment. We will write a custom essay sample on Cultural Analysis of India or any similar topic only for you Order Now It is a land of aspirations, achievements and self reliance. Since medieval times, their chief occupation was agriculture which shows how they rely on their own occupation to produce their means of living. Brief information of India’s Geographic setting India along with Pakistan and Bangladesh constitutes a geographical unit. This geographical unit has distinctly stood apart from the main continent of Asia – the reason being that Himalayan ranges are present in the North side while seas cover the other three sides. Thus it can be seen that the country was always isolated from the rest of the world but as a matter of fact it always tried to keep in touch with the outer part of the world. The vastness of India has resulted in a variety of conditions both geographical and sociological. All these vast and varied resources have been ultimately been utilized for economic self-sufficiency and independence. Social Institutions. In India, the family culture is all about love and patience. A girl weds into a family and adjusts herself seamlessly to the rituals, routine and cuisine. Association with religious beliefs is also followed by families. Families are also getting nuclear owing to independent lifestyle preference and also the concept where in both husband and wife is working and has demanding careers. However certain families observe a matriarchal concept – i. e. the groom resides in the house of the bride and follows a tradition as per the bride’s ancestors. Indian families are very accommodating and willing to accept change. Religion India is one of the most religiously diverse nations in the world, with some of the most deeply religious societies and cultures. Religion still plays a central and definitive role in the life of most of its people. India is the birth place of Dharmic religions such as Hinduism, Buddhism and more. These religions are a major form of world religions next to the Abrahamic ones. Today, Hinduism and Buddhism are the world’s third and fourth largest religions respectively. Clothing In some village parts of India, traditional clothing mostly will be worn. In southern India the men wear long, white sheets of cloth – over these men can wear what they like. Women wear a long sheet of colourful cloth with patterns. This is draped over a simple or fancy blouse. This is worn by young ladies and woman. Little girls wear a long skirt worn under a blouse. Significance of Indian Jewelry Indians have been using jewelry for adornment since centuries. The significance of jewelry in the country is evident from the fact that on many occasions, jewelry forms a part of gifts. In India, jewelry is considered auspicious for women and even the poorest will have some kind of jewelry with them. Jewelry design is so versatile in India that it varies from state to state. If some jewelry is so much popular in one state, it might not necessarily be popular in another state. However, some basic jewelry is common among all the women across India. Bridal jewelry like maangtika, earrings, nose rings, necklace, mangalsutra, bangles, etc make up basic jewelry which adorn women in India. Incidentally, even today, gold is the metal most widely used for bridal ornaments and over the last decade, these are increasingly being studded with diamonds. How to cite Cultural Analysis of India, Papers

Interpersonal Communication free essay sample

. In society today, human interaction is an important part of our lives. Devito (2009) suggests that as people we need to interact, share our ideas, influence others, and feel needed. Communication occurs in everyday encounters and influences the development and maintenance of our relationships (Gudykunst Shapiro, 1996). For these relationships to be successful we need strong communication skills. Effective Communication requires both verbal and nonverbal skills to assist the other person in understanding what we are trying to convey (Hargie Dickson, 2003). At times however, communication can breakdown for variety of reasons. Effective communication is complicated there are many elements that impact the communication process (DeVito, 2009). It is essential then, to develop and refine interpersonal skills by practising effective communication, this is beneficial to everyone in both personal and professional relationships (Dresner M 2005). The following paper will discuss the communication process, including verbal and non-verbal interactions and emotional intelligence along with key terms, and factors that impact on communication, Successful strategies and common failures will also be discussed using current literature. We will write a custom essay sample on Interpersonal Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page DeVito (2009) States that communication transpires in many characteristics, including Intrapersonal, Interpersonal, Group, Organisational and Mass Communication. Intrapersonal Communication is the internal messages our inner thoughts; it involves memory, planning and imagination. Interpersonal or Dyadic Communication is the communication that happens between two people, whereas Group conversation is between three or more people. Organisational Communication is combination of both dyadic and group communication. Mass Communication is planned for larger groups and involves elements of all communication contexts (DeVito, 2009). The impact of communication changes as the volume of people increase (Gudykunst Shapiro, 1996). Group or Mass communications need an effective communicator to insure the message is relayed effectively. Effective communication can be defined as the process conveying a message between two people (Devito, 2009). The act of producing a message is called encoding conversely the act of understanding the message is called decoding. Communication has a sender who encodes and a receiver who decodes. The sender will encode the message using both verbal and non-verbal communication and relays the message through the correct channel to the receiver, and then looks for feedback. The sender needs a verbal or non-verbal response to ensure effective communication (Gudykunst Shapiro, 1996). Effective communicating needs effective interpersonal skills. This is entails emotional intelligence, motivation and how our emotions affect us personally and in relationships (DeVito, 2009). Emotional Intelligence is essential to make good decisions, solve problems, cope with change and succeed in life (Caruso Salovey, 2009). To communicate effectively one needs to understand their own thoughts and emotions, the better we understand our self the more we can share with others (Devito, 2009). However self-awareness is not an easy process as it can be confronting to look within. (Caruso Salovey, 2009). For effective self-awareness we need to listen to others, share our hidden thoughts our ideas, and look at our self from different perspectives. Caruso Salovey, 2009) Communication is not an easy process especially if we are meeting for the first time (Gudykunst Shapiro, 1996). Building a rapport is the basis for building a relationship. We all have different views, upbringing, experiences, social skills and abilities which impact on the way we respond in conversation. DeVito (2009) suggest building rapport one must maintain an appropriate distance, use the person’ s name, smile and be friendly, ask questions seek out information, maintain eye contact, respond to questions and make them feel comfortable. It is essential then to make interpersonal discoveries to enhance communication (Caruso Salovey, 2009). Communicating with individuals may at time be an unpleasant experience, as you may not agree with their opinion, but for effective communication to continue we must put aside personal views and thoughts, prejudice and cultural differences (Devito, 2009). To be effective in communication one must be effective in listening. Communication (Lewis, Graham, 2003). Active listening requires that we block out noises and distractions around us and that we focus on the speaker’s message to attain a greater understanding of the communicator. (Devito, 2009) Listening is crucial in building relationships and resolving problems if we do not listen effectively and try to understand the message communication will break down (Lewis Graham, 2003). Empathetic listening is a form of active listening it involves silence and open mindless to try and see how the other person is feeling. It involves verbal and nonverbal feedback, as a listener we need to understand the message and to be able to relate to the message and respond with feelings and emotions, and notice the nonverbal signs that occur when they are speaking, to see their emotions are congruent with the verbal ones (Devito,2009). DeVito (2009) suggests that Interpersonal Communication is the process between two people sending and receiving information by verbal and nonverbal messages. In other words it is not just what we say but about changes in body posture, voice, eye contact all effect communication (Hargie Dickson, 2003). Therefore we need to be aware that nonverbal messages are entwined with verbal messages, and depending on who and where the conversation is we need to be aware that our nonverbal messages may overshadow or verbal ones. Communication has many barriers including language, perception, prejudice, stero typing, environmental factor, time, message complexity, poor listening skills, inadequate background knowledge, lack of feedback cultural differences (Devito, 2009). Therefore we need to think before we speak, acknowledge that our words have an impact on other and can cause positive or negative effects (Dresner, 2005). Our environment needs to be clear of noise and distraction and place where everyone can be comfortable. Prejudice and stereotyping have a large impact on communication, as we often judge people by what they are wearing, how they look and cultural difference (Devito, 2009). For effective communication we need to put this aside to treat everyone on a level playing field. Communication has numerous channels including verbal, non-verbal, written, media and electronic communication (DeVito 2009). Verbal communication is using our words to relay a message; non-verbal communication is our movements and physical response. Written consists of letters, pagers, emails and text messaging. Media channels are film, television, radio and newspapers (Devito, 2009). Channels need to be selected correctly so the message is relayed the most effective way. Written communication is best used when a sender does not need immediate feedback. Face to face communication is the most effective form of communication as it allows for the most response and immediate feedback. Phone and email are good channels for a quick response as message can be short and effective. Devito, 2009) When sending messages verbally or through writing there is always the risk communication will breakdown as there are so many elements that affect the communication process (Gudykunst Shapiro, 1996). Communication is not just defined by verbal and non-verbal messages other mediums in which we communicate include letters and emails. Communicating by writing a document or sending an email, texting a message can all have a negative consequence if we do not ensure we relay our message correctly (Devito, 2009). When communicating in this medium the reader needs to understand the purpose of the document, any form of written documentation should have an introduction; body and conclusion with clear and precise meanings ensure there is correct spelling and that the document meets the needs and interest of the reader. (Devito, 2009) Written communication should be in the correct context for the person who is reading the document. The use of plan English, and ensure the document has consistent font and layout allowing the reader to see a structured document which allows for easy reading. Written documents should also take into consideration the readers feelings, therefore a courteous, positive tone is usually appropriate for all communication, especially in business (Devito, 2009). Emails and text messaging now play a huge role in communication especially in a society that is so reliant on electronic forms of communication; text messaging is such a short communication process that the receiver can often misinterpret the sender’s message. When using this type of communication ensure the tone is appropriate, and avoid capitals. Following these guidelines may assist with effective communication. Devito, 2009) Communication by email is now a daily occurrence in personal and professional life, when writing an email they should be used along the lines of a written communication (Devito, 2009). Using technology as a medium may cause delays, which will impact on the communication process (Gudykunst Shapiro, 1996), For effective correspondence via electronic means, it is important that the sender has the correct recipient, that personal and confidential information is considered before sending and that purpose of the email is in the subject line. Emails may at times not reach the correct person, may not be read or deleted by the receiver if the subject line is not provided (Devito, 2009). The main problem with emails is that now, it is one of most used forms of written communication, people send and receive that much information, that due to limited time or interest that they miss documents rush to respond or choose one email over others, which can make emails an ineffective form of communication. Communication is a complex process, and one needs to consider all the aspects to communicate effectively. Discussion on what is effective communication; books on emotional intelligence, self-awareness are beneficial in enhancing communication. Businesses now have procedures and plans in place on how to communicate effectively in the work place (Dresner, 2005). Whether communication is verbal or written, to ensure effective communication on must ensure one has chosen the correct channel of communication, that the environment is free from distractions and is a comfortable setting. The first step is to build a rapport with the receiver, be willing to listen and to share our experiences. Understanding the persons point of view without judging or prejudice and being positive and reassuring enhances the receivers experience and allows for interaction , offers feedback, allows versatility to adapt to the circumstance. To be an effective communicator we must first be an effective listener. Communication has many barriers; we need to consider that what we say cannot be taken back, as there are always consequences to out messages. We are all different, and have different thoughts and opinions. At times we are affected by communication barriers and unfortunately due these barriers communication can fail us. Reference Caruso, D. R. , Salovey, P. (2009). The Emotional Intelligent Manager How to Devlop and Use the Four. Hoboken: John Wiley Sons Inc. Devito, J. A. (2009). The Inerpersonal Communication Book Twelfth Edition. In J. A. Devito. United States of America: Perarson Education, Inc. Dresner, M. (2005). Get Results with Effective Communication. www. stragies. com. Gudykunst , W. B. , Shapiro, R. B. (1996). Communication in Everyday Interpersonal and Intergroup Encounters. Pergamon, 20(1), 19-45. Hargie, O. , Dickson, D. (2003). Skilled Interpersonal Communication. In Resarch Theory and Practise. Routledge. Lewis, T. D. , Graham, G. (2003). 7 Tips for Effective Listening. Institue of Internal Auditors, 23-24.